boodle™ Online Grocery Coupon Network Continues to Grow at Fast Clip
Several daily newspapers join boodle™ network to feature online grocery coupons.
SAN DIEGO (March 23, 2006) — Consumer Networks, a network of newspaper development groups, announces that 16 daily newspapers have signed on to include online grocery coupons from boodle™ (www.boodle.com) on their web sites. boodle is the fastest growing online coupon marketplace for consumers on newspaper Web sites featuring grocery coupons from well-known manufacturers such as General Mills, SC Johnson, General Electric and Kimberly-Clark.
More than half of newspaper readers in the United States now have access to online coupons through their local newspaper. boodle’s network of 387 affiliated newspapers represents a circulation of approximately 28.4 million and includes newspapers from the top three newspaper chains - Gannett, Tribune and Knight Ridder.
"As more newspapers join the boodle network, our leading position with consumer brands also gets stronger," said Jeff Beliveau, vice president of Newspaper Relations, Consumer Networks. "boodle is the number one provider of online coupons on newspaper Web sites. In addition to being a powerful marketing tool for CPGs, boodle offers newspapers an opportunity to maintain their traditional relationship with the very important CPG audience."
The most recent daily newspapers to sign on with boodle include Couer d’ Alene Press (Couer d’ Alene, Idaho), Dayton Daily News (Dayton, Ohio), Evansville Courier & Press (Evansville, Ind.), The Evening Star (Auburn, Ind.), The Gleaner (Henderson, Ky.), Herald-Republican (Angola, Ind.), Middletown Journal (Middletown, Ohio), The Journal News (Hamilton, Ohio), The News-Sun (Kendallville, Ind.), The Morning News (Florence, S.C.), Sacramento Bee (Sacramento, Calif.), Springfield News Sun (Springfield, Ohio), The Tribune (Ames, Iowa), Ukiah Journal (Ukiah, Calif.), and Winston-Salem Journal (Winston-Salem, N.C.).
About Consumer Networks
Consumer Networks is a network of newspaper development groups based in San Diego. The company’s online coupon solution, boodle™ provides CPGs, retailers and media companies with a secure way to deliver valuable coupon offers to millions of online consumers. boodle is available through a prestigious network of 387 newspapers, including papers from the following development groups: Midlands Newspapers, Pulitzer Newspapers, Gannett Co., Tribune Company, The Copley Press, Freedom Communications, and Knight Ridder. Boodle features coupons from companies including General Mills, General Electric and Kimberly-Clark. For more information about boodle, visit www.boodle.com.
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Media Contact Information
For all media inquiries and interview requests, please contact:
Sarah Peterson
651.646.8233
PR@boodle.com
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