Clip and Save To Ease Pain At The Gas Pump
Grocery coupon usage can be smart way to offset the rising cost of gas.
SAN DIEGO (April 19, 2006) — As gas prices are expected to reach all-time highs in the coming months, consumers are looking for ways to cut costs. boodle™ (www.boodle.com), the leading online grocery coupon marketplace on newspaper Web sites, reports consumers who use coupons can save more than 10 percent on their weekly grocery bill — savings that can be directly applied to rising fuel costs.
boodle, which offers online coupons for nationally branded products from well-known manufacturers such as General Mills, SC Johnson, General Electric and Kimberly-Clark, expects coupon usage to boom as consumers search for ways to offset mounting gas prices.
"As some U.S. consumers find they have less to spend on necessities such as groceries, now is the time to look at all the alternatives for cutting costs," said Les Howe, president and CEO of boodle. "With the Internet, it is easier than ever to find coupons for products you use everyday and apply that savings to other areas of your budget that are being strained."
Howe says if the average family of four spends $100/week on groceries, clipping coupons can help save them $40 to $50 a month. Howe reminds consumers to tap all their resources when searching for coupons.
"You don’t have to rely on your Sunday newspapers for coupons anymore," said Howe. "With online services such as boodle, you can log on anytime and anywhere to download coupons."
Online coupons from boodle are available on a nationwide network of 390 leading newspaper web sites including USAToday.com, LATimes.com, ChicagoTribune.com, MiamiHerald.com, Philly.com, DenverPost.com as well as sites in most major markets nationwide.
boodle differs from other online coupon services which require consumers to fill out surveys or provide demographic information. To download coupons from boodle, consumers follow a simple, three-step registration process with just an email and zip code required. After a short activation process that takes less than 30 seconds, consumers can print coupons which can be redeemed everywhere manufacturer coupons are accepted.
boodle™ works with 390 newspaper Web sites nationwide to feature valuable coupons for top consumer brands that are similar to those found in Sunday newspapers. It currently features 52 coupons worth a total of $57. Consumers can access the coupons free by registering with any of the 390 newspapers included at www.boodle.com. New offers are added weekly and a typical offer lasts 30 days.
About Consumer Networks
Consumer Networks is a network of newspaper development groups based in San Diego. The company’s online coupon solution, boodle™ provides CPGs, retailers and media companies with a secure way to deliver valuable coupon offers to millions of online consumers. boodle is available through a prestigious network of more than 390 newspapers, including papers from the following development groups: Midlands Newspapers, Pulitzer Newspapers, Gannett Co., Tribune Company, The Copley Press, Freedom Communications, and Knight Ridder. boodle features coupons from companies including General Mills, General Electric and Kimberly-Clark. For more information about boodle, visit www.boodle.com.
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Media Contact Information
For all media inquiries and interview requests, please contact:
Sarah Peterson
651.646.8233
PR@boodle.com
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