Most Newspapers in Major Markets Now Feature Online Grocery Coupons
boodle™ grows network to 400 papers reaching 30 million unique visitors
SAN DIEGO (May 18, 2006) — boodle,™ the leading online grocery coupon marketplace on newspaper Web sites, announces it has surpassed its 2006 goal of 400 newspaper partners eight months ahead of schedule. boodle’s online offers from brands such as Betty Crocker, Chex, Pillsbury and General Mills are now featured on more than half of the nation’s top 100 newspapers.
Reaching a collective audience of more than 30 million unique monthly visitors through its member newspapers, boodle provides brands with the opportunity to leverage its vast network to deliver more than just coupons.
"We’ve just hit the tip of the iceberg," said Terry Shirley, Vice President of Consumer Packaged Goods Sales for boodle. "With 400 newspaper sites and growing, boodle offers brands an unprecedented one-stop shop to conduct online marketing campaigns across multiple news sites and the exciting ability to integrate coupons and promotions with online newspaper advertising and email."
Shirley adds that, in the past year, boodle has experienced a surge of adoption by newspaper groups for its online grocery coupon program. boodle coupons are now available through 63 of the top 100 newspapers in the United States including the top three newspaper chains - Gannett, Tribune and Knight Ridder among several other media groups.
"The recent surge indicates the growing demand of coupons as online medium," said Shirley.
Newspapers that recently added boodle online coupon sections include The Press Democrat, Santa Rosa, Ill. and seven newspapers from Lee Enterprises, Inc.: Buyline Classfieds, Walla Walla, Wash.; The Daily Chronicle, DeKalb, Ill.; The Garden Island, Lihue, Hawaii; Nickel Ads, Wenatchee, Wash.; Nickel Nik, Tri-Cities, Wash.; Nickel Saver, Moses Lake, Wash.and Southern Illinoisan, Carbondale, Ill.
About boodle™
boodle™ is the leading online grocery coupon marketplace currently available on more than 400 newspaper Web sites nationwide including papers from the following development groups: McClatchy Newspapers, Lee Enterprises, Gannett Co., Tribune Company, The Copley Press, Freedom Communications, and Knight Ridder, among many others. The boodle online coupon solution is offered by Consumer Networks, a network of newspaper development groups based in San Diego. The company also offers the boodleIZER™ online coupon organizer and a local coupon program that enables newspapers to feature online coupons from area merchants. For more information, visit www.boodle.com.
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Media Contact Information
For all media inquiries and interview requests, please contact:
Sarah Peterson
651.646.8233
PR@boodle.com
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